Goods Distributed as Free Sample Journal Entry

Free sample goods are the goods that a company gives to the customers or general public for free as a promotion.

They are the items given away for free by manufacturers or wholesalers in order to either promote new products, sales of complementary products, or move slow-moving inventory. Free goods are often given away to establish relationships with potential clients or partners that can lead to additional sales down the line.

Free goods are often distributed to retailers as a means of promoting sales by giving away items with very thin margins. The free products are given to boost the sale of other items. In order to get the free items, the customers have to purchase another item. Both items are usually required to use together. For example, toothbrushes are given for free if customers purchase toothpaste. The company main objective is to increase the sale of the main product which is the toothbrushes.

The free sample products are the expense of the company. It is part of the advertising expense that a company spends to promote new products, increase sales or increase brand awareness. It will be the expenses recorded on the income statement.

There is a lot of controversy about having free goods. Some people believe that we need to have a good before they appreciate it. Without using the product, we will not be able to know its real value. So it encourages the company to spend more money on advertisement just to get the product to the consumers’ hands.

On the other hand, some people believe that having something without paying for it is just sending money into the air. People will not take the product seriously when they get it for free. They will treat the paid and free product differently.

Goods Distributed as Free Sample Journal Entry

When the company gives the sample product to customers for free, they need to record adverting expenses in the income statement. The journal entry is debiting advertising expenses and credit inventory.

Account Debit Credit
Advertising Expense $$$
Inventory $$$

The transaction will increase advertising expenses on the income statement. It also reduces the inventory on the balance sheet.

Goods Distributed as Free Sample Example

Company ABC manufactures the sample product to promote the new product. On 01 August, company provide 1,000 units of free sample to the retail store to distribute them to the consumer. The cost of sample is $ 2 per unit. Please prepare journal entry for goods distributes as free sample.

The company provides free samples for the marketing campaign to promote the new products. It will be part of the advertising expense during the period. The free sample is recorded as inventory, so when it transfers to the retailer, we need to reduce the inventory balance. The journal entry is debiting advertising expenses $ 2,000 and credit inventory $ 2,000.

Account Debit Credit
Advertising Expense 2,000
Inventory 2,000

Types of Free Samples

Businesses often distribute free samples to attract customers and increase sales. These samples can be anything from food and drink items to small electronics. They are often available in retail stores, allowing shoppers to try out new products before committing to purchase them.

The types of free samples that businesses provide vary widely. Some may give away a single product, while others may offer multiple items at once. Similarly, some companies may only offer their sample for a limited amount of time or require customers to make a purchase before receiving it. This allows businesses to control how much of the product is given away and ensure that it is being used in the way they intended.

Free samples are typically distributed through traditional marketing channels such as television commercials or print advertisements. However, more recent trends have seen companies using online platforms like social media and blogs to reach potential customers with their promotions. This allows businesses to better target their audience and further increase exposure for their products. With this transition into digital marketing strategies, the popularity of free samples has grown exponentially over the last decade.

Popularity of Free Samples

It’s no wonder that free samples have become so popular. Consumers love getting something for nothing, and companies are eager to give away products in hopes of gaining brand loyalty. Here are five reasons why free samples have grown in popularity:

  • They provide an opportunity to try a product before making a purchase commitment.
  • It helps customers learn about new products or services they may not have known about before.
  • It is a great way for businesses to introduce their products or services to potential customers.
  • Companies also use free samples as a way to promote sales and increase their customer base.
  • Free samples can also be used as marketing tools, helping companies build brand recognition and loyalty.

Free samples have become an important part of many businesses marketing strategies, and it’s not hard to see why they are so popular with consumers. The fact that they offer something for nothing is appealing, but there are other benefits as well.

Customers get the opportunity to try out a product without having to make an upfront investment, while companies gain valuable feedback from their target audience and the potential for increased sales. Moving forward, it will be interesting to explore the benefits that both companies and consumers receive from using free samples as part of their marketing strategy.

Benefits For Companies And Consumers

Distributing free samples is often seen as a win-win situation for both companies and consumers. Companies are able to showcase their products, while customers enjoy trying them out without having to pay. Consumers also benefit from being able to compare different brands before committing to purchasing a product.

From the company’s perspective, giving away free samples is an effective way of introducing its products and services to potential customers who may have not heard about them before. Free samples also allow companies to gain valuable customer feedback that can be used for future product development and marketing strategies. Furthermore, it helps build brand loyalty by creating an emotional connection with the customer through the act of generosity.

Companies are also able to use free samples as a form of advertising. By giving away their products for free, they are able to reach more people and increase their visibility in the marketplace. This can lead to increased sales from word-of-mouth referrals as well as new customers who become loyal followers of the brand after trying out their product or service.

In short, free sample distribution offers a number of benefits for both companies and consumers alike. As such, it has become increasingly popular in recent years as an effective marketing tool. The next section will discuss regulations surrounding this practice and how they affect customers’ overall experience.

Regulations For Distribution

Before distributing free samples of the goods, certain regulations must be followed. First, a list of intended recipients must be compiled and checked against any applicable laws or legal restrictions regarding eligibility. Additionally, the amount of goods being distributed must match the expected demand from potential customers. Furthermore, the distribution itself must abide by all applicable health and safety regulations.

The second step is to secure the necessary permits for such distribution. This includes obtaining permission from local authorities as well as ensuring all applicable taxes have been paid on the goods prior to distribution.

Finally, there must be a thorough record-keeping system in place for tracking all aspects of the distribution process. These records should include details about who received what items, when they were delivered, and any additional information needed for future reference or audit purposes.

The cost considerations associated with this process are complex and require careful management in order to ensure an efficient and effective outcome.

Cost Considerations

Considering cost is an important factor when distributing free samples. It is crucial to consider the cost of the sample goods, shipping, and administrative costs associated with distribution. Companies must ensure that their budget allows for these expenses.

In addition to the cost of the sample goods, companies must also consider how they will pay for shipping and administrative costs associated with distribution. Shipping costs can be expensive depending on the size and weight of the sample goods being shipped. Administrative costs may include personnel to manage the project, as well as other overhead expenses like accounting and legal fees.

The total cost of free samples must not exceed what was budgeted in order to prevent financial losses. Companies should also have a plan in place to track their spending and make sure that their projected number of samples are reaching their intended customers. By taking these steps, companies can ensure that their budget is not exceeded and that they are providing quality samples to potential customers. With careful planning and research, companies can choose the right sample goods for their needs without exceeding their budget.

Choosing The Right Sample Goods

Choosing the right free sample goods to distribute is critical for success. It’s important to select items that will appeal to the target audience and create a positive impression of the company or brand. Companies must consider cost, availability, shelf life, and any additional requirements when choosing samples.

For example, it may be more cost-effective to give out smaller samples but they should still be enough to provide a good representation of the product. Furthermore, people like trying out new products so it’s important to have something unique and interesting in order to stand out from competitors. Finally, any accompanying materials should be designed in such a way that it complements the free sample product.

When selecting sample goods, companies should take all factors into account before making a decision. They should also assess their budget and determine how much they can afford to spend on each item. With careful planning, companies can ensure they select an appropriate product that meets their needs and gives potential customers an unforgettable experience with their brand. This will help increase sales and build loyalty among customers for years to come.

Having established what type of free sample goods are best suited for distribution, the next step is deciding on how these goods can be effectively distributed.

Distribution Methods

Distribution of free samples is an effective way to generate awareness and interest in a product. It allows potential customers to try the product before purchasing it, which can help to build brand loyalty. There are several different methods for distributing free samples, such as through direct mail campaigns, trade shows, special events, or through retail outlets.

Direct mail campaigns involve sending out sample packages via post. This method provides a targeted approach, as companies can choose to target specific consumers based on their demographic information. Trade shows and special events provide an opportunity for companies to showcase their products to a large number of people in one place. Companies can also distribute samples by partnering with retailers who will give them away in-store or include them in promotional packages.

Distributing free samples can be a great way for companies to get their products into the hands of potential customers and increase product visibility. The right distribution methods will depend on the company’s goals, budget, and target market. With proper planning and execution, this strategy can be very successful in promoting products and building customer loyalty. Moving forward into the next section, we’ll explore some of the most popular promotional tactics used by businesses today.

Promotional Tactics

Having discussed different distribution methods, we will now explore the various promotional tactics used to make sure that the samples are presented in the most effective way possible. To gain the attention of potential customers and encourage them to try out a free sample, marketers must be creative and think outside of the box when it comes to promotional tactics.

Tactics Benefits
Advertising Builds awareness and encourages interest from potential customers
Word-of-Mouth People trust recommendations from family, friends, or peers more than any other form of marketing
Social Media A cost-effective way to reach a large audience quickly and efficiently
Events & Sampling Stations Offers a direct opportunity for consumers to interact with the product and gain first-hand experience with it

By taking into account the benefits of each tactic, marketers can choose the best option available to reach their target audience while staying within their budget. Furthermore, they could also opt for a combination of tactics that complement each other in order to maximize their reach. For example, advertising can be used as an initial means of generating interest in a free sample while social media can help sustain that interest through ongoing promotion. Creative ways to distribute samples should also be considered as they could add value to customers’ experience.

Analyzing Results of The Campaigns

Having implemented various tactics to distribute samples, it is now time to analyze the results. It’s important to measure the success of any campaign because this allows companies to understand what works and what doesn’t. This way, they can fine-tune their campaigns for maximum efficiency.

The first step in analyzing any sample distribution campaign is to collect data. This includes information such as how many samples were distributed, who received them, and what their reactions were. Companies can also ask recipients for feedback on the products or services being offered. Gathering this information helps provide insight into whether or not the campaign was successful.

Companies should also consider the cost of their campaigns when analyzing results. This includes not only direct costs such as marketing materials, but also indirect costs such as staff time and overhead expenses incurred in organizing and executing the campaign. Knowing the total cost of a campaign makes it easier to determine whether or not it was worth it. By assessing these factors, businesses can develop better strategies for distributing samples and ensure that future campaigns are more successful.

With an understanding of what worked and what didn’t work, businesses can move on to understanding legal obligations and liabilities associated with sample distribution campaigns.


Free samples can be an effective way for companies to promote their goods. They provide opportunities for consumers to try out the products and can even help build loyalty. It’s important to consider cost, regulations, and legal liabilities when distributing samples. Companies should also think of creative ways to distribute samples as this can lead to more successful campaigns. Ultimately, it is up to each company to decide if they want to invest in free samples or not. However, when done right, free sample campaigns can be a great way to get people interested in a product or brand.

For businesses considering free sample distribution as part of their marketing strategy, there are many things that need to be taken into account. It’s essential that they understand the costs associated with these campaigns as well as any legal obligations or liabilities involved. Additionally, promotional tactics should be carefully planned out in order to ensure the best results possible.